[C] Enterprise Design | 21 Oct 2021

Bottom line results through enterprise design

CUBE received the most peculiar email, followed up with a telephone call “we need you”. At first, actually amazed by the nature of introduction it started to sink in, we can make a difference. The courtship continued for a few weeks in anticipation of meeting the crew in charge, we were ready, willing and in fact believe all our experience gained throughout prepared us for this mammoth task at hand. The task quite simple, advise on the turnaround and separation of three entities (let’s say A,B & C) to improve efficiencies and effectiveness in delivering an essential service. The strategic intent is to restructure, integrate and optimise these entities into standalone viable and sustainable businesses. This reminded me of a previous project we worked on, we had to dismantle the aeroplane’s wings in mid-air, reconfiguring its construct, put it back together and make a safe landing – not straight forward. In anticipation of meeting the crew we bought a Rubik’s.

Enterprise design, or redesign has to be deliberate. Enterprises rank as some of the highest in terms of complexity, and creating much needed integration and unity is no simple task. This is an engineering challenge, a challenge of not only finding a solution, but an approach that will guide and enable strategic decisions. Often the fascination on finding a solution trumps the rationale for doing the hard work upfront that will result in a well-crafter solution (similar to how you go about in solving the Rubik’s). Systems thinking, design science and systems development logic forms the backbone of our approach, therein addressing the complex nature of enterprises in a scientific logical manner. These three entities are none other than three systems that exist within an environment needing to meet certain outcomes. The using system (environment) is reliant on the design and construct of the provisioning system (entities) in order to achieve specific business outcomes (can this be a light bulb moment?).

The CUBE approach aims to reduce complexity, whilst designing and optimising future fit enterprises. The science behind CUBE can be applied to Mergers & Acquisitions, start-ups, transformation programs, intra-, or inter department or division optimisation or even the design of a brand new business. Application is endless, thanks to enterprise engineering.

Unfortunately, the courtship remained just that – we were stood up, but at least we have a Rubik’s to keep us occupied.


Andreas de Boer